What Octolens changed

• Increased platform coverage from 10 to 13 platforms.
• Replaced the "5k free mentions" offer with a "7-day free trial."
• Removed the "Skills: Ready-made playbooks" link from the top of the page.

The competitor is expanding its data coverage and shifting from a "free mentions" model to a time-limited trial. This suggests they are focusing on higher-intent users and increasing the breadth of their monitoring capabilities.

• The sub-headline under the "Use cases" section was updated.
• Removed: "See how different teams use Octolens to stay on top of brand conversations."
• Added: "From defending your reputation to catching switchers — the jobs teams hire Octolens for."

The company is shifting from generic "brand conversations" to specific, high-value business problems like reputation defense and preventing customer churn ("catching switchers").

• Added a direct hyperlink to the "webhooks" text in the "Alerts where you work" section.
• The link points to a new or specific documentation page at octolens.com/webhooks.

The team is prioritizing developer experience by providing a direct link to technical documentation for webhooks. This suggests they are seeing more users build custom automated workflows rather than just using their Slack integration.