What Novo changed

• Added a new payroll feature to run W-2 and 1099 payments directly from the checking account.
• Introduced free tax filing within the app for eligible businesses.
• Increased FDIC insurance coverage to $5 million through a sweep network (up from the standard $250,000).
• Added "Stripe Boost" which allows users to receive Stripe payouts two days early.
• Updated the homepage with detailed visual walkthroughs of money-in (invoicing/payouts) and money-out (bills/payroll) workflows.
• Removed several resource links and "How-To" sections in favor of a product-led dashboard view.

Novo is moving from a simple business checking account to an all-in-one financial operating system. By adding payroll and tax filing directly into the app, they are making it harder for customers to switch to other banks or use separate payroll services.

• Updated all internal navigation links to include the "www" prefix.
• Changed all footer links for products, company info, and legal pages to the "www" version.
• Modified links for business tools and calculators to use the new subdomain format.
• Updated help center and resource links across the homepage.

Novo updated their entire site structure to use "www.novo.co" instead of "novo.co". This is a technical SEO and infrastructure change that ensures all traffic and links point to a single, consistent web address.

• The entire homepage content, including product descriptions and value propositions, has disappeared.
• The primary navigation menu and all links to business checking, credit, and payment tools are gone.
• A technical error message ("Application error: a client-side exception has occurred") replaced the login and account opening buttons.
• All marketing text, customer testimonials, and regulatory disclosures have been removed.

The website is currently broken and showing a client-side error instead of its products. This prevents new customers from signing up and existing customers from accessing resources, creating a significant window for competitors to capture frustrated users.