What NovaCare changed

• Renamed the "Injury Finder" tool and navigation menu to "Pain and Conditions."
• Updated all body-part links (Head, Neck, Back, etc.) to point to new "pain-and-conditions" URLs.
• Replaced a clinician spotlight with a Breast Cancer Awareness Month success story featuring ReVital Cancer Rehabilitation.
• Swapped a blog post about facial paralysis for a new article focused on using physical therapy to manage chronic pain.
• Updated the "Insurance and Patient Responsibilities" link to "Patient Forms, Responsibilities and Health Insurance."
• Removed the cookie consent banner and "Your Privacy Choices" footer link.

The shift from "Injury" to "Pain and Conditions" suggests a broader focus on chronic health management rather than just acute accidents. This may help them attract a larger audience of patients who suffer from long-term discomfort but don't consider themselves "injured."

• Replaced a featured section about pediatric speech therapy and communication tools for kids.
• Added a new featured section titled "Putting your best face forward" focused on rehabilitation for facial paralysis and TMD symptoms.
• Removed a small fragment of code/text related to a video iframe and search location labels at the end of the page.

NovaCare is shifting its homepage focus from pediatric speech therapy to adult specialized services like facial paralysis and jaw pain (TMD). This suggests a change in their current marketing priority or seasonal focus toward different patient demographics.

• The footer link for "Programs and Services" was replaced with a direct link to "Amputee Rehabilitation."
• A new "Search Locations" text fragment was added to the bottom of the page.

The company is highlighting a specific specialty service in its site navigation. This suggests they want to make it easier for patients with limb loss to find care directly from the homepage.