What Nosto changed

• The main headline changed from "journeys that retain" to "journeys that convert."
• Several section titles were updated to use Title Case (e.g., "Product Discovery" and "Real-Time Personalization").
• A period was added to the end of the Commerce Search description.
• Small text fragments in the cookie privacy footer were slightly altered.

Nosto is moving its primary marketing message away from long-term retention to immediate sales results. This suggests they believe their customers currently care more about making a sale right now than keeping a customer for later.

• Updated the homepage headline and product description to focus on "Agentic Commerce Experience Platform (CXP)."

• Added a new section for "experience.AI," describing it as the central engine that unifies customer, product, and content data.

• Replaced generic ROI statistics with specific customer testimonials from brands like Dermalogica and Chelsea Peers.

• Introduced detailed sections for four types of AI: Predictive, Semantic, Visual, and Generative.

• Added a new FAQ section explaining what "agentic" technology means for online shopping.

• The homepage hero section was replaced with a large "Book a Demo" lead capture form.

• Detailed product feature sections (Search, Personalization, CRO) were removed in favor of a "What we'll show you in a demo" list.

• Multiple navigation links, including "Help Center," "Integrations," and "Resources," now redirect users to the demo booking page.

• The primary headline changed from "The Agentic Commerce Experience Platform" to a social-proof focused headline about 1,500+ brands trusting the platform.

• Specific case study data points (like Jenny Bird and Brighton) were replaced with new testimonials from brands like Casio and Show Me Your Mumu.

• The main headline changed from "journeys that convert" to "journeys that retain."

• A small typo was fixed in the cookie policy footer, changing "third part" to "third party."

Nosto is shifting its core identity from a standard personalization tool to an "agentic" platform. This means they are using AI agents to automate complex tasks like merchandising and search, aiming to reduce the manual workload for e-commerce teams.

The website now prioritizes lead generation over self-guided product exploration. By replacing detailed feature descriptions with a prominent demo form, the company is likely trying to control the sales narrative and capture more high-intent prospect data.

Nosto is shifting its primary value proposition. Instead of just focusing on making a sale today, they are emphasizing keeping customers for the long term. This suggests they believe their AI tools are now better at building loyalty than just driving one-time clicks.

• The text "Commerce Experience Platform" is now a clickable link.
• The text "Experience.AI" is now a clickable link.
• The "Resources" header now links directly to the resources page.
• The "Integrations" header now links to the homepage/integrations section.
• A small text fragment in the cookie privacy footer was truncated or modified.

Nosto is improving its site navigation and SEO by turning plain text headers into clickable links. This makes it easier for users to find specific product pages like Experience.AI and the Commerce Experience Platform from different parts of the site.