What Northone changed

• Added a new promotional banner at the top of the page.
• Introduced "NEW DATA" stating that 91% of owners see small business as part of the American Dream but struggle with cash flow.
• Added a call-to-action link to "Explore the Cash Flow Compass Report."

Relay is using original data to position itself as a thought leader in small business finance. By highlighting that cash flow is the main barrier to the "American Dream," they are making a stronger emotional and logical case for their automated money management tools.

• The footer link for "Relay vs Bluevine" was updated.
• The URL changed from a blog path (/blog/relay-vs-bluevine/) to a dedicated comparison path (/compare/relay-vs-bluevine/).

Relay is shifting its competitive content from a blog post to a permanent comparison page. This usually means they want to rank higher in search results for "Relay vs Bluevine" and provide a more structured sales argument to win over their competitor's customers.

• The link for the "Partner program" in the footer was changed from northone.com/advisor-partner-program/ to northone.com/accountants/.

Relay is likely simplifying its partner onboarding or consolidating its landing pages for accountants and bookkeepers. This suggests a focus on streamlining how they acquire customers through professional referrals.