What Northbeam changed

• Updated "ad-attributed revenue" from $12 billion to $130 billion.
• Updated "ad spend tracked" from $4 billion to $25 billion.
• Updated "impressions measured" from 0.4 trillion to 2.1 trillion.
• Increased reported Enterprise customer results: ROAS gains (6% to 37%), CVR gains (3% to 14%), and CAC decreases (3% to 20%).

Northbeam is significantly increasing the success metrics they show to potential customers. This makes their tool look much more powerful to brands looking for better marketing results.

• Updated "ad-attributed revenue" from $13 billion to $12 billion.
• Increased "impressions measured" from 0.3 trillion to 0.4 trillion.
• Increased the reported "Increase in ROAS" for enterprise customers from 5% to 6%.
• Increased the reported "Increase in CVR" from 2% to 3%.
• Changed the reported "Decrease in CAC" from 4% to 3%.
• Updated cookie policy details regarding YouTube load balancing.

The company has updated its primary social proof and ROI metrics. These numbers are used to convince new customers that the tool works. Seeing these shifts helps you understand the current results they are promising to enterprise clients.

• Updated the total ad-attributed revenue from $11 billion to $13 billion.
• Increased the reported ROAS (Return on Ad Spend) improvement for Enterprise customers from 4% to 5%.

The company is updating its social proof to show a larger scale of operations. By increasing their reported "ad-attributed revenue" and "ROAS improvement" stats, they are positioning themselves as a more powerful tool for high-growth brands.