What Noonah changed

• Replaced the hero video and project grid with a dedicated "Our Tech" section.

• Added three new service categories: Live Events & Activations, Digital Experiences, and Retail & Installs.

• Introduced new copy emphasizing their "digital arm" and mobile-integrated brand activations.

• Highlighted high-profile retail locations like Wembley Stadium, Hamleys, and Selfridges to build authority.

• Removed the Instagram social feed and several individual project video embeds.

• Updated the primary navigation flow to prioritize technology types over general project galleries.

• Added a new "Projects" gallery with 71 searchable results.

• Introduced 15 category filters including Brand Experience, Data Capture, and Product Launch.

• Replaced the main homepage marketing copy with a direct project feed.

• Added new case studies featuring Revolut, Walkers, and McDonald's.

• Removed the Instagram social feed and replaced it with a link to "The Event Tech Insider" blog.

• A direct link to the "THG World's First Immersive Catwalk" project was removed from the header/navigation section.

Noonah has shifted from a project-focused homepage to a structured service-pillar approach. By categorizing their offerings into Live Events, Digital Experiences, and Retail Installs, they are making it easier for specific buyer personas to find relevant technology solutions quickly.

The site has shifted from a general marketing homepage to a data-driven project showcase. This allows potential clients to filter by specific goals like "Data Capture" or "Retail," making it easier for them to find proof of work that matches their exact needs.

The removal of a specific high-profile project link (THG World's First Immersive Catwalk) from the main navigation area may indicate a shift in featured case studies or a change in their partnership status with that brand.

• Replaced eight video files in the "Latest From Instagram" section.
• Added a new screen recording from October 2026 as the primary social feature.
• Shifted older videos (like the O2 Scavenger Hunt and Aussie Glamdroid) to different positions in the gallery.

The company is refreshing its visual social proof by rotating in newer event footage. This keeps their homepage looking current and showcases their most recent brand activations to potential clients.

• The homepage now features a "Projects" gallery with 71 results instead of a general marketing overview.
• Added a new filtering system including categories like Data Capture, Retail, Tradeshow, and Product Launch.
• Replaced the main hero video and headline with a "Projects" header and introductory text.
• Updated the project list to include new collaborations with Revolut, Walkers, and McDonald's.
• Removed the Instagram social feed and the "Who We Are" section from the main landing page.
• Changed the "Skip to content" link to point directly to the projects section.

Noonah has shifted its homepage focus from a general service overview to a filterable portfolio. This makes it easier for potential clients to find specific event tech examples by industry or goal, likely increasing lead quality.