What Nirvana Brewery changed

• Added a new "Helles & Lemon Lager 50/50 pack" to the product list.
• Applied a 25% discount to the new 50/50 pack, priced at £30.00 (down from £40.00).
• Removed "Nirvana Pils" from the featured "Meet the Beers" section.
• Updated "Nirvana Stout Dark & Smooth" status to "Sold out."
• Removed one instance of "Traditional Bavarian Hefeweizen" from the homepage display.

The competitor is expanding their product line with a new mixed-pack format and offering a 25% discount on it. They have also marked their Stout as "Sold out," indicating inventory shifts.

• The price for Nirvana Best was updated from a starting price of £28.00 to a fixed price of £40.00.
• The alcohol content for Cloudy Lemon Lager was updated to 0.2% ABV.
• The "Add to cart" button was replaced with "Choose options" for Nirvana Best, indicating new size or packaging variations.
• Product listings were reordered in the "Meet the Beers" section.

The brewery is adjusting price points and alcohol content details for specific beers. This suggests they are fine-tuning their product lineup or correcting technical specifications to better match customer expectations.

• Added a "50% OFF CLEARANCE SALE!" banner across multiple sections of the homepage.
• Added a "Clearance Sale" link to the main navigation menu under the Shop category.
• Added a "Clearance Sale" link to the mobile navigation menu.

The competitor is aggressively clearing out stock. This could indicate they are making room for new products, changing their packaging, or trying to boost cash flow quickly.