What NINJIO changed

• Added several new tracking cookies including __obref for referral attribution and _zitok for visitor identification.
• Updated the cookieyes-* consent duration from 6 months to 1 year.
• Added _hjTLDTest to improve Hotjar analytics tracking across subdomains.
• Reclassified several cookies (like sa-user-id-v3 and _te_) from "Uncategorised" to "Advertisement" with detailed descriptions of their tracking purposes.
• A section of the product description for NINJIO SENSE was truncated or removed in the latest version.

The company has significantly expanded its tracking capabilities by adding new cookies for visitor intelligence, referral attribution, and targeted advertising. This suggests a more aggressive push into data-driven marketing and user journey mapping to improve their sales funnel.

• Added Bing Ads tracking cookies (_uetsid and _uetvid) to the site's performance cookie list.
• Added the Microsoft MUID cookie to the advertisement cookie list for unique browser recognition.
• Removed the Hotjar TLD test cookie from the analytics section.
• A small portion of the "Secure Code" product description link was truncated or modified in the footer area.

The addition of Bing Ads and Microsoft tracking cookies suggests NINJIO is expanding its paid advertising reach beyond Google and LinkedIn. This indicates a new focus on capturing search traffic from the Microsoft advertising network.

• Added Dynatrace cookies (dtSa, rxVisitor, rxvt) to the cookie consent list.
• Updated the cookie policy to describe tracking of user actions like login clicks.
• Added an Instagram social media link to the page footer.

NINJIO is now using Dynatrace to track how people use their site. This helps them see exactly where users click and how the site performs. It shows they are focusing more on data to improve their marketing and user experience.