What Niche changed

• Navigation links for K-12, Colleges, and Grad Schools now point directly to California search results.
• The "Places to Live" link in the header and footer now defaults to California listings.
• School and District search links in the sub-menus were updated to filter for California by default.

Niche is prioritizing local search results for California users. This suggests they are testing location-based personalization to help people find schools and homes faster in specific high-traffic states.

• Moved the "Best Colleges" link to the first position under the Colleges heading.
• Moved the "True Cost" link from the first position to the ninth position in the same list.

Niche moved its "Best Colleges" link to the top of the college menu and moved "True Cost" further down. This suggests they want to drive more traffic to their high-intent ranking pages rather than financial tools.

• Added a "Cookie Preference" link to the bottom of the website.
• The new link appears in the footer section between "Press" and "Do Not Sell My Personal Information."

Niche is likely updating its site to follow new privacy laws. This gives users more control over their data and helps the site stay legal.