myInspections adds massive wall of customer reviews
- Added a massive section of customer reviews titled "Quite well-liked."
- Added a new top navigation bar with links to Features, Library, and Pricing.
- Added a "Get started" button to the main header.
- Added a new "Portfolio Dashboard" visual showing due, upcoming, and recent inspections.
- Added a section inviting users to view a "real report" in their browser.
- Updated the footer to target specific roles like building inspectors, cleaners, and affordable housing providers.
The competitor is shifting from a feature-focused homepage to one driven by social proof. By adding dozens of detailed testimonials, they are trying to build trust with specific groups like Airbnb hosts, hotel inspectors, and self-managing landlords.