What Mutual of Omaha changed

• Added a new "HR Technology" category to the Employers menu.
• Added a link for "API Connections" under the employer-based plans section.

The company is moving toward better digital integration for business clients. This makes it easier for employers to connect their HR software directly to their insurance benefits.

• The main headline changed from "The Medicare Open Enrollment period is happening now" to "Compare our Medicare Supplement Plans."
• The sub-headline was updated from "See your options with a personalized quote" to "Whether you're new to Medicare or want to find a better solution, we can help."
• A large block of text regarding data tracking and cookie consent was removed from the bottom of the page.
• The "Feedback" link was removed from the website footer.

The company has moved away from seasonal "Open Enrollment" messaging to a broader, year-round focus on comparing supplement plans. This suggests a shift in how they target seniors who may be looking for better coverage outside of the standard enrollment window.

• The main headline changed from "Instant Coverage With Guaranteed Whole Life Insurance" to "The Medicare Open Enrollment period is happening now."
• The primary call-to-action buttons were updated from life insurance quotes to Medicare Supplement quotes and basics.
• The sub-headline removed specific age eligibility for life insurance and now asks users to see options with a personalized quote.
• The location context for the page content shifted from Iowa to South Carolina.

The company is prioritizing Medicare Supplement insurance over Whole Life insurance on their main page. This likely aligns with the current seasonal Medicare Open Enrollment period to capture high-intent traffic.