What Moz changed

• Removed the "Whiteboard Friday" blog post feature titled "How to Prepare for any SEO Conference, Including MozCon."
• The homepage now features fewer recent blog posts, focusing primarily on the "WTF is NLWeb?" content.

Moz is cycling its featured educational content. They are shifting focus away from event preparation toward technical topics like the "Natural Language Web" and AI search readiness.

• Removed testimonial from Brian Gorman at Go Fish Digital regarding STAT.
• Removed testimonial from Sean Pomory at Chesapeake Regional Healthcare regarding Moz Local.
• Removed testimonial from Laura Simis at Hum regarding Moz Pro.
• Removed testimonial from Jason Nurmi at Zillow regarding Moz Pro ROI.
• Changed the formatting of several feature lists by removing bullet points.

Moz significantly reduced the social proof on their page by removing four out of five customer testimonials. This might indicate a shift in their target audience or a refresh of their brand partnerships.

• Added a testimonial from Go Fish Digital about using STAT for enterprise client proof.
• Added a testimonial from Intellitonic about using Moz dashboards to present data to clients.
• Added a testimonial from Hum about Moz Pro being essential for small teams.
• Added a testimonial from Zillow about using Moz Pro to track ROI and justify marketing projects.

Moz is strengthening its social proof by highlighting how their tools help agencies and large companies prove ROI and manage data for clients.