What Moreprevention changed

• Added a full description for the "lymph form face" service, highlighting the use of German equipment and electric gloves to reduce swelling.
• Shortened the description for "magnesium" therapy by removing the mention of muscle spasm relief and sleep improvement.
• Updated the formatting of the service list by adding line breaks between service titles and their descriptions.

The competitor is refining how they describe their treatments. They added a detailed description for a facial drainage service and shortened the text for a magnesium therapy session. This helps them better explain the benefits of their high-tech equipment to potential customers.

• The main headline for the Moscow clinic was updated from "clinic of preventive medicine" to "clinic of preventive COSMETOLOGY."
• A large block of contact information for both the Krasnodar and Moscow locations was removed from the bottom of the page.
• Minor punctuation was adjusted in the description of the clinic's private space.

The clinic is narrowing its brand identity in Moscow. By changing "preventive medicine" to "preventive cosmetology," they are likely trying to attract customers looking for beauty treatments rather than general health checks.

• Added a new primary headline: "clinic of preventive medicine in Moscow — MORE™."
• Introduced a new brand promise focused on "privacy" and a space where guests "want to stay longer."
• Updated the call-to-action button to "Book a consultation" instead of just "Book."
• Added a new lead generation form at the bottom of the page offering a "free consultation."
• Removed a section about using "MAKS" as a primary feedback service.

The competitor is shifting its brand positioning from a spa and massage center to a medical clinic. This change targets customers looking for long-term health and privacy rather than just relaxation.