What Mobily changed

• Removed almost all homepage content, including navigation links, service sections, and footer information.
• Added a prominent call to action for Apple product pre-orders.
• Updated the main headline to "Pro further" and "محترف بمستوى مختلف" (Professional at a different level).
• Simplified the page to only two primary links: Apple pre-orders and the main personal services site.

Mobily has cleared its homepage to focus almost exclusively on a new Apple pre-order campaign. This suggests a major seasonal push to capture high-value mobile customers during a key hardware release window.

• The copyright year at the bottom of the page changed from 2026 to 2023.
• A menu heading was changed from the Arabic word for "Personal" (شخصي) to the English word "Personal."
• A small piece of search code was removed from the very end of the page.

The website footer was updated to show an older year, and a menu label was translated to English. This might be a simple fix to the site's code or language settings.

• Removed the "Prepaid Esim Unlimited" subscription option.
• Removed the "Prepaid Esim 220" subscription option.
• Removed the "Postpaid 400" and "Postpaid 200" plan highlights.
• Updated the copyright year from 2023 to 2026 in the footer.
• Changed the menu label from "Personal" (English) to "شخصي" (Arabic).

The removal of specific eSIM and high-tier postpaid plans from the main display may signal a shift in their sales focus or a change in their current promotional strategy for digital SIM cards.