What Mid Michigan Barns changed

• Removed the headline "Mid Michigan Barns Builds Structures That Stand the Test of Time" from the middle of the homepage.
• The text describing their 100-mile free delivery radius was slightly truncated or shifted in the footer area.

The competitor removed a specific marketing headline that emphasized the durability of their structures. This might be a move to simplify the page layout or focus more on their call-to-action buttons.

• Years in business increased from "20+" to "25."
• Custom build lead times increased from "2-4 weeks" to "4-6 weeks."
• Added a new headline: "Mid Michigan Barns Builds Structures That Stand the Test of Time."
• Added a clarifying sentence about free delivery within 100 miles of Evart, MI.

The competitor has updated their business stats. While they are celebrating more years in business, their lead times for custom builds have slowed down significantly. This gives you a chance to win customers who need buildings faster.

• Added "garages," "cabins," and "portable buildings" to their primary product description.
• Updated the main headline text to include a direct question: "Looking for Amish sheds in Michigan?"
• Added a mention of "financing options" to their introductory text.
• Removed "animal shelters" and "greenhouses" from the very first paragraph, though they remain mentioned later in the text.

The competitor is expanding their product categories to include larger structures like cabins and garages. They are also using more "search-friendly" language to attract people looking for local Michigan builders.