What Metrohobbies changed

• Added a new "Star Wars" category link under the Space, Science Fiction & Fantasy section.
• Removed the "Wishlist" link from the top of the page.
• Fixed a broken or truncated link for the "Real Space" collection.

The competitor is making it easier for customers to find popular licensed products. Adding a specific "Star Wars" category suggests they are prioritizing high-demand fan favorites to increase sales.

• A new "Wishlist" link was added to the top of the page.
• The navigation menu for "Space, Science Fiction & Fantasy" model kits was shortened, removing the "Star Wars" sub-category link.

Adding a wishlist helps shoppers save items for later. This usually leads to more people coming back to buy and gives the store data on what products are popular before they sell out.

• Added a direct link to "Star Wars" under the Space, Science Fiction & Fantasy model kit category.
• Fixed a broken link for the "Real Space" collection.
• Removed the "Wishlist" link from the top of the page.

The competitor is making Star Wars products easier to find in their navigation. This suggests they are prioritizing this high-demand category to capture more search traffic and sales from fans of the franchise.