What Metricool changed

• The user count in the footer section increased from 3.5 million to 4 million professionals.

Metricool is growing fast. They added 500,000 new users recently. This makes their social proof stronger when they talk to new customers.

• Replaced "Looker Studio & API access" with "Data Studio & API access" in the Advanced plan description.
• Replaced "Looker Studio Connector" with "Data Studio Connector" in the Google Business Profile FAQ section.

Metricool updated their terminology for reporting integrations. While Google rebranded Data Studio to Looker Studio in 2022, Metricool has reverted to the "Data Studio" name in their FAQ and plan descriptions. This could impact how users search for their reporting features or how they position their integration capabilities.

• A new feature called "Flows" was added to the product feature list in the main dashboard section.

Metricool is expanding its core toolkit. Adding "Flows" suggests a new focus on automation or workflow management, which could help social media managers handle complex tasks more easily.