What Merge changed

• The main section headline was changed from "One platform brings AI to your product and your people" to "Powering AI across products and teams."

Merge is shifting its messaging from "bringing AI" to "powering AI." This suggests a move toward positioning themselves as the essential infrastructure layer for AI rather than just a delivery tool.

• Removed the primary H2 headline: "The universal context engine for agents."
• The page now leads directly with the description of connecting AI agents to company data and models.

Merge is moving away from a specific technical positioning ("context engine") to focus more broadly on connecting AI agents to data and tools. This suggests a shift in how they want developers to perceive their core value proposition.

• Changed the main headline from "The connectivity layer for AI" to "The universal context engine for agents."
• Replaced a list of technical features (tools, integrations, routing) with a benefit-focused statement about reinventing business capabilities.
• Removed specific mentions of "LLM routing" from the hero section to focus on the broader "context" value proposition.

Merge is moving away from being seen as just a "connectivity layer" or integration tool. They are now positioning themselves as the essential brain (context engine) that feeds company data into AI agents to make them useful.