What MedGuias changed

• Added several new medical specialty categories including Administration in Health, Bone Densitometry, Diagnostic Imaging, and Gerontology.
• Replaced general cardiology and general health articles with a large block of specialized content focused on gynecology (endometriosis, menopause, PCOS) and childcare (immunity, developmental delays).
• Updated the main navigation menu to include direct links to "Google My Business" services and "Digital Records" for health professionals.
• Updated the search bar placeholder text to "Digite a cidade..." (Type the city...).

The site is expanding its directory to cover more niche medical fields and shifting its content strategy to focus heavily on women's health and pediatrics. This helps them attract more specific search traffic and professional registrations.

• Added a new article about talking to doctors about priorities when on a limited budget.
• Added a new article explaining what cholesterol, glucose, and thyroid blood tests evaluate.
• Removed articles regarding chest pain, shortness of breath, and when to see a gastroenterologist from the featured content list.
• Updated internal advertising links to point toward their "Prontuário Digital" (Digital Medical Record) tool.
• Fixed a broken link in the footer for Pediatric Orthopedics and Traumatology.

The site is expanding its educational content to help patients manage costs and understand common lab tests. This helps them attract users searching for affordable healthcare options and basic medical explanations.

• Added a "Digital Prescription" (Prontuário Digital) system for doctors to manage patient history and schedules.
• Introduced Google My Business management services for healthcare professionals.
• Added integrated WhatsApp scheduling features.
• Launched a large library of patient-focused content covering various specialties like Gynecology, Cardiology, and Mental Health.
• Updated the homepage to focus on professional recruitment ("Why choose us?") rather than just listing local clinics.
• Removed specific exam lists and staff names for "PROEXAMES DIAGNÓSTICOS" in favor of broader category links.

The platform is shifting from a simple directory to a service provider for healthcare professionals. By offering digital prescriptions and Google Business management, they are increasing their value to doctors, which could make it harder for them to leave the platform.