What Maze changed

• Updated the market research call-to-action from "Know what moves your market" to a more casual "Taking on market research lately?"
• Changed the button text for market researchers from "Learn more" to "Explore."
• Added hidden or visible tracking fields to the newsletter sign-up form, including UTM parameters (Campaign, Content, Medium, Source, Term) and Lead Source.

Maze is shifting its tone to be more conversational and direct regarding market research. They are also adding more detailed tracking to their newsletter sign-up form to better understand where their leads come from.

• The "Work email" input field was removed from the newsletter signup section.
• Several hidden tracking labels (Source, Lead source, UTM Campaign, UTM Content, UTM Medium, UTM Source, UTM Term) were removed from the footer area.

The removal of email and tracking fields from the newsletter section suggests a change in how the company captures leads or a technical update to their marketing form integration.

• Added a new top banner promoting concept, ad, and message testing for market researchers.
• Updated the "System of Learning" section by changing sub-headers (like "Track what changes") from H2 to H1 tags.
• Added new tracking fields to the newsletter signup form, including Work Email and multiple UTM parameters.
• Added a detailed cookie consent and privacy management interface.
• Reorganized the layout of the "System of Learning" playbook section to emphasize the "Baseline" and "Monitor" steps.

Maze is expanding its focus beyond UX design testing into broader market research areas like ad and message testing. This signals a move to capture more budget from marketing and brand teams.