What Mattress Souq changed

• A new product listing for "King Bed" was added to the shop section.
• The King Bed is listed at a sale price of 691 AED (Original: 2,348 AED).
• The new item is positioned between the Suez Lux Bed and the Luxury King Bed.

The competitor has expanded their discounted bed frame inventory. This specific product is priced aggressively at 691 AED, which is a 70% discount from the original price.

• Removed the "Memory Foam Gel Infused Pillow Contour" product link.
• Removed a specific "Recently Viewed" product link for the Spine Support Viscopedic mattress.
• Added a "You have no recently viewed item" message to the footer area.

The competitor has removed a specific pillow product and a recently viewed item from their homepage. This might show a change in what they have in stock or what they want to show customers first.

• Added the Dr. Ortho Mattress as a featured product.
• Reordered the product grid to move the Royal Majestic Comfort mattress down.
• Added new pillow options including the Super Soft Hush Pillow and Natural Series pillows.
• Removed a duplicate FAQ text block and the "Recently Viewed" empty state message from the footer.

The competitor is highlighting a specific orthopedic product at the top of their "Top Quality at Low Prices" section. This suggests they are prioritizing health-focused bedding to attract budget-conscious shoppers with back pain.