What Adobe Marketo Engage changed

• Updated the link for "Customer lifecycle engagement" to remove the "www" prefix.
• Updated the link for "Cross-channel personalization" to remove the "www" prefix.
• Updated the link for "Align sales and marketing" to remove the "www" prefix.
• Updated the link for "Prove marketing impact" to remove the "www" prefix.
• Updated the "Go to integrations" link to remove the "www" prefix.

The site removed "www." from several internal links. This is usually done to improve site speed, fix redirect loops, or clean up technical SEO. While the content remains the same, it shows they are actively maintaining their site infrastructure.

• The URL for the "Marketing automation" anchor text in the FAQ section was changed from a specific blog post about benefits and best practices to a broader category or pillar page.
• A small amount of trailing text in the description of marketing automation was slightly truncated or adjusted during the link update.

The company updated a primary educational link in their FAQ section. This suggests they are consolidating their top-of-funnel content or moving toward a more general "marketing automation" pillar page rather than one focused specifically on "benefits and best practices."

• Added a new "agentic user interface" for planning and measuring omnichannel campaigns.
• Introduced the Marketo Engage MCP server to connect the platform to external AI applications and Large Language Models (LLMs).
• Updated the feature list to prioritize AI and agentic capabilities, including conversational interfaces for campaign activation.
• Simplified the page structure by removing extensive navigation menus and secondary product links to focus on core AI features.
• Updated the FAQ section with new links and formatting.

The product is shifting from traditional automation to "agentic" AI, which aims to handle complex marketing tasks with less manual work. This signals a move toward more autonomous software that can plan and execute campaigns rather than just following static rules.