What MapMyRun changed

• Added a new seasonal event called the "Fall Flex Challenge."
• Introduced a specific requirement to log 10 activities with a dog.
• Added a focus on "mobility" as part of the challenge goals.

MapMyRun is expanding its engagement strategy beyond traditional running. By including "activities with your dog," they are targeting a broader lifestyle audience and increasing daily app usage through routine pet care.

• Replaced "The Sweet Spot Challenge" with the "Move '4' More Challenge."
• Changed the goal from a 60-mile distance target to logging 10 specific activities.
• Added a partnership with Skratch Labs to offer four unlockable rewards.

MapMyRun is shifting from distance-based goals to activity-frequency goals. They are also using a brand partnership to offer tangible physical rewards, which can increase user retention and app opens.

• Replaced the "Dog Days of Summer Challenge" with "The Sweet Spot Challenge."
• Updated the challenge goal from "10 activities with your dog" to a "60 mile goal for September."

MapMyRun is shifting from seasonal summer content to a specific monthly distance goal. This keeps users engaged as the seasons change and encourages higher mileage through a clear, measurable target.