What Manor changed

• The main hero banner now promotes a "Mid Season Sale" with discounts up to 50%, replacing the "Dreamy Fall" collection.
• A new Sephora promotion offers 20% off when buying two or more selected items.
• The "Trending Now" section was replaced by a direct link to the Sale shop.
• Seasonal content shifted from Oktoberfest themes to Halloween and Adventskalender (Advent calendars).
• Several new products were added to the "Our Customers Love" section, including a Manor Travel suitcase set and a Kuhn Rikon fondue pot.
• A new Weleda skincare highlight featuring "Exosome Technology" replaced the Giorgio Armani fragrance feature.

Manor has shifted its primary marketing focus from seasonal "Dreamy Fall" branding to a high-discount clearance event. This suggests a push to move inventory across multiple categories including Beauty, Fashion, and Jewelry.

• Replaced "My Special Days" 30% off sale with a new "Dreamy Fall" autumn collection.
• Launched a 20% discount promotion specifically for "viral beauty hits."
• Added a featured section for the new BOSS Bottled Beyond fragrance.
• Updated "Marken-Highlights" to feature Giorgio Armani's "I Will" fragrance instead of Pepe Jeans.
• Added a dedicated Halloween shop section featuring costumes and decor.
• Introduced Rhode beauty products (by Hailey Bieber) to the "Unsere Kunden lieben" section.
• Updated the main navigation link from "Neu" to "Herbstneuheiten" (Autumn News).

The retailer has shifted from summer clearance to full autumn promotion. They are using a 20% discount on "viral beauty hits" to drive traffic and have introduced new high-end fragrance launches to capture seasonal spending.

• Replaced the "Dreamy Fall" autumn collection banner with a "My Special Days" promotion.
• Added a discount offer of up to 30% off for My Manor cardholders.
• Removed promotions for La Prairie, Valentino, and Festina.
• Added new brand highlights for Pepe Jeans London, Sephora Korean Skincare, and Dyson Airsmooth.

Manor is shifting focus from seasonal autumn branding to a loyalty card promotion. They are offering up to 30% off across multiple categories to drive card sign-ups and quick sales.