What MailerLite changed

• Added OpenAI as a provider for bot detection and session cookies.
• Added a new Spotify-hosted Sentry replay session cookie to track visitor behavior.
• Added an Instagram CSRF token to the strictly necessary cookies list.
• Added a Vimeo bot detection cookie.
• Increased the count of "Strictly Necessary Cookies" from 45 to 47.
• Decreased the count of "Functional Cookies" from 55 to 52.

MailerLite is updating its technical stack to include AI-related services and new session recording tools. This suggests they are likely testing new AI features or deeper user behavior analysis to improve their marketing tool.

• Removed 4 strictly necessary cookies, including Stripe device and transaction identifiers.
• Added OpenAI tracking cookies (_cfuvid) via Cloudflare.
• Reduced the total count of functional cookies from 52 to 50.
• Reduced the total count of performance cookies from 38 to 34.
• Updated the description for Mixpanel session tracking to be more specific about tab identification.

The company has updated its technical tracking infrastructure. They removed several Stripe-related cookies and added OpenAI-related tracking scripts. This suggests changes to their payment processing flow or the integration of new AI-driven features.

• Added a promotional banner offering 50% off the first month with the code "GOLITE50".
• Updated the cookie consent management system with detailed tables for strictly necessary, functional, and performance cookies.
• Reorganized the homepage layout to lead with a "Create" section highlighting email marketing, automations, and landing pages.
• Added a 14-day free trial call-to-action for premium features.
• Updated social proof badges for 2026, including "Leader" and "Ease of Use" awards.

MailerLite is using a limited-time discount code to attract new customers and encourage immediate sign-ups. This aggressive pricing tactic could draw price-sensitive users away from competitors.