What Lusha changed

• Updated the "B2B contact data decay" report headline to focus specifically on the 12.25% role change rate for US sales leaders.
• Added a new link to a Data Accuracy FAQ page explaining how they verify phone numbers and emails.
• Clarified that contact fields are refreshed weekly while sources are checked daily.
• Explicitly stated that their 12.25% decay finding counters the "30% usually quoted" in the industry.
• Updated internal links to their data decay research blog post.

Lusha is doubling down on its data quality narrative by providing more specific proof points. They are directly challenging the industry standard "30% data decay" claim to position their database as more stable and reliable than competitors.

• Updated the reported B2B contact data decay rate from 12.6% to 12.25% per year.
• Replaced a specific July 2026 test result (322 contacts) with general database accuracy figures: 98% for email and 85% for US phone numbers.
• Added a specific mention that their database is refreshed daily.
• Added a direct link to their "data decay" blog post within the FAQ section to emphasize transparency.

Lusha is shifting from citing a specific US contact test to using broader database averages. They are also slightly lowering their reported data decay rate, which they use to position their data as more stable than the industry standard.

• Added a new headline: "Data you can build on."
• Added a new description calling the product a "data and intelligence layer for GTM teams and AI agents."
• Added a new section titled "LUSHA ANYWHERE" with the tagline "Better answers start with better data."

Lusha is shifting its focus from just helping sales teams to being a data source for AI agents. This shows they want to be the "brain" for new automated sales tools, not just a tool for humans.