What Lucky Orange changed

• Changed the Step 1 headline from "Ask Discovery AI the question you've been avoiding" to "Start by asking Discovery AI what's going on."
• Removed the word "website?" from the end of a text string.

The wording change makes the AI tool feel more approachable. Instead of suggesting a user is "avoiding" a problem, it invites them to simply see "what's going on." This may reduce friction for new users who feel overwhelmed by their website data.

• Changed the phrase "heatmap tools" to "website heat map tools" in the Step 2 section.
• Added the word "website?" to the end of the FAQ section.
• Updated some internal formatting tags for headers.

The product is refining its language to better match how people search for tools that track visitor behavior. This helps them show up more clearly in search results for "website heat maps."

• New headline focuses on "answers" instead of just "more website data."
• Added a four-step workflow centered around Discovery AI.
• Introduced "Suggested Actions" for instant AI-powered website audits.
• Explicitly called out competitor Hotjar for charging extra for surveys and chat.
• Removed several long customer testimonials and replaced them with a single product-focused quote.
• Added a Frequently Asked Questions section to the bottom of the page.

The product is moving away from just showing data to providing automated answers. They are positioning themselves as a faster way to find website fixes compared to manual analysis.