What Luma changed

• Replaced the global homepage with a dedicated Houston city guide.

• Removed global community links like Design Buddies and SpaceXAI.

• Added a local event feed featuring Houston-specific gatherings like "Spooktacular Latte Art Throwdown" and "Plein Air Meetup."

• Added a city-specific description focusing on Houston’s energy, space, and sustainability sectors.

• Removed general category browsing (Tech, AI, Fitness) in favor of a chronological local calendar.

• Added a "get notified before they sell out" call to action for local events.

• Removed Climate Week Medellín and San Francisco Tech Week from the "Upcoming Major Events" section.

• Added Lisbon Tea Week (ATÉ CHÁ) to the featured events list.

• Added Barcelona Climate Week 2026 to the featured events list.

Luma is shifting from a generic global landing page to a hyper-local discovery experience. This suggests they are moving deeper into the "local events" market to compete with platforms like Eventbrite or Meetup by highlighting specific city communities and niche local gatherings.

Luma is shifting its homepage focus to upcoming international gatherings. This shows which cities and themes (like Climate and Tech) are currently driving the most activity on their platform.

• Replaced the global "Delightful events start here" headline with a Houston-focused landing page.

• Removed global event categories like Tech, AI, and Fitness from the main view.

• Added a curated list of local Houston events including art meetups, social nights, and coffee competitions.

• Added specific location data and pricing for local events.

• Removed links to major global tech weeks (SF, LA, Medellín) in favor of local community organizers.

• Added a new hero section with rotating adjectives: "Delightful," "Vivid," "Stellar," and "Lovely" events.

• Updated the "Upcoming Major Events" list to include Atlanta Climate Week and LA Tech Week.

• Removed Advertising Week New York and TOKEN2049 Singapore from the featured list.

• Replaced the "Creative Coffee Club" community with "Design Buddies" in the global communities section.

• Added a new footer with links to Pricing, Help, and social media profiles.

• Added a "Get the App" call-to-action at the bottom of the page.

The platform is shifting from a generic global landing page to a localized discovery experience. This suggests a strategy to capture local market share by highlighting specific city communities and niche local events.

Luma is shifting from a simple event list to a more branded, lifestyle-focused landing page. They are also rotating their featured "Major Events" to focus on upcoming regional tech and climate weeks, showing which communities are currently most active on the platform.

• Added TOKEN2049 Singapore (10/5 - 10/11) to the "Upcoming Major Events" section.
• Removed Edmonton Startup Week from the "Upcoming Major Events" section.

Luma is shifting its homepage focus toward high-traffic international crypto events while removing smaller regional startup weeks. This shows which event organizers they are prioritizing for global visibility.