What Logitech changed

• Replaced the product-focused homepage content with a comprehensive "About Logitech" section.
• Added a new leadership section featuring the CEO, Chairperson, and CFO.
• Removed specific product promotions for the Mobi Fold mouse, MX Master 4, and Spotlight 2 presenter.
• Added detailed sections on company history (founded 1981), design awards, and sustainability.
• Updated the newsletter signup text from "unlock a welcome offer" to "receive your special offer."
• Added new footer links for "Track Your Order" and "Returns & Cancellations."

Logitech is shifting its focus from a product-heavy homepage to a brand-centric "About" story. They are highlighting their Swiss heritage, design awards, and specific leadership team members to build trust and authority.

• Added a "Back to School" promotion offering 20% off 2 items or 30% off 3 items.
• Replaced the "Mobi Fold" mouse hero section with a "Buy more, save more" campaign.
• Introduced "Gift with Purchase" offers, such as a free desk mat with Ergo products or a travel case with MX mice.
• Updated the product grid to highlight specific dollar-off discounts (e.g., $100 off RS50 System, $80 off PRO Racing Pedals).
• Added an iPad model finder tool to help customers select the correct keyboard cases.

Logitech is shifting from individual product promotions to volume-based discounts. This strategy encourages higher average order values by rewarding customers who buy multiple items for their desk setups.

• Added a "BOGO 30% Off" promotional banner to the top of the site.
• Replaced the main product showcase with a "Page not found" error that includes a playable mini-game.
• Removed detailed sections about the Mobi Fold mouse, MX Master 4, and Signature Comfort Plus.
• Removed the "Reasons to buy from Logitech.com" section, including details on free shipping and student discounts.
• Added "Track Your Order" and "Returns & Cancellations" links to the footer.

The company is using a "Buy One, Get One" discount to move inventory and increase the average amount of money customers spend per visit.