What LIVALL changed

• Added the LIVALL L23 Smart Urban Helmet as a "New Arrival" on the homepage.
• Removed the "PikaBoost 2 Upgrade" announcement and the 40% off October sale banner.
• Replaced the "Up to 40% Off" site-wide header with an "Exclusive 5% Off" sign-up offer.
• Removed promotional text for the PikaBoost 2 Lite Edition global rollout.

LIVALL is shifting its homepage focus from e-bike conversion kits to a new smart helmet model. They also ended a large 40% off promotion, replacing it with a smaller 5% discount for new subscribers.

• Added a new "Premium JBL Voice Bundle" featuring the PikaBoost 2 Powerful and BH51M NSO JBL helmet for $559.99.
• Removed the "PikaBoost 2 Lite + Remote Controller" bundle from the featured "Ride Smarter Picks" section.
• Updated the homepage hero section to promote a "PikaBoost 2 Upgrade" featuring 5 assist levels and a new app dashboard.
• Increased the site-wide discount headline from "5% OFF" to "UP TO 40% OFF" for a specific October promotion.
• Removed a dedicated product grid section for "PIKABOOST 2 best sellers" that previously listed individual Lite and Powerful units.

LIVALL is shifting its marketing focus toward high-end audio integration and software updates. By replacing entry-level bundles with a premium JBL partnership and highlighting new app features, they are trying to increase the average order value and improve the user experience through technology updates.

• Added a new main heading: "Smart Helmets and E-Bike Conversion Kits for Safer Rides."
• Updated the newsletter signup section to list specific benefits: a 5% discount and early access to sales/price drops.
• Removed the "LIVALL RIDING" text logo from the top navigation area.
• Small technical changes to social media link fragments in the footer.

LIVALL is improving its search engine visibility and trying harder to collect email addresses. By clearly listing newsletter benefits like early sale access, they are focusing on building a direct relationship with shoppers to drive repeat sales.