What Lioncom changed

• Added a comprehensive "About Us" section featuring photos and social media links for 13 key team members, including the Owner, CEO, and COO.
• Introduced a new blog post highlighting "5 safe locations in Kyiv" for events, addressing current local security needs.
• Updated the homepage layout to focus on company values like "Power of Partnership" and "Create Meaning."
• Replaced generic service descriptions with a direct call-to-action form to "get an event proposal."
• Added a "Manage Consent" cookie banner and updated privacy policy links.

The agency is shifting its focus from generic service descriptions to highlighting its internal team, company values, and specific safety-conscious locations in Kyiv. This humanizes the brand and builds trust by showing the actual people behind the events.

• Added a comprehensive filtering menu for case studies including categories like "Incentive Tours," "Forums and Conferences," and "Retail Openings."
• Replaced the main homepage marketing text with a direct feed of client projects.
• Added several new specific case studies, including a corporate trip to Dubai and a forum for top managers in Kyiv.
• Updated the navigation menu to link directly to the case studies page instead of the home page for several categories.
• Added new social media links, including a link to Threads.

The competitor has shifted their website focus from general marketing copy to a data-driven portfolio. By adding specific categories for incentive tours, forums, and retail openings, they are making it easier for different types of clients to find proof of their work quickly.

• Added "Organization of birthday parties" as a new service line with a dedicated landing page.

• Removed the "How we work" step-by-step process section from the main page.

• Removed specific sections targeting HR, Marketing, and CEOs.

• Updated the main headline to focus broadly on "Services" rather than just "WOW-events."

• Simplified the service list by removing repetitive descriptions for individual event types.

• Added new client testimonials, including feedback from a legal professional.

• Replaced the generic service-heavy homepage layout with a detailed "About Us" (Company) structure.

• Added a comprehensive "Team" section featuring names, roles, and social media links for 13 specific employees.

• Introduced a new lead generation form offering custom event proposals.

• Added a "Values" section focusing on partnership, creating meaning, and social responsibility.

• Updated the footer to include specific contact details, office address, and recent blog posts about safe event locations.

• Removed large blocks of repetitive service descriptions and replaced them with a focus on the "Lioncom team super-power."

• Replaced the main homepage content with a dedicated portfolio page titled "Кейси Lioncom" (Lioncom Cases).

• Added a new filtering menu to sort past events by categories like team buildings, forums, and holiday openings.

• Added over 40 specific client case studies with links to detailed project pages.

• Updated the main navigation menu links to direct users toward case studies.

• Added full company contact details and an office map link to the footer.

The agency is expanding beyond B2B corporate events into the private B2C market. This suggests they are looking for new revenue streams outside of corporate budgets, specifically targeting high-end personal celebrations.

The agency is shifting its focus from generic service descriptions to a team-centric, "human-first" brand identity. By showcasing individual event managers and their office culture, they are building trust through transparency and personal connection rather than just a portfolio of logos.

The competitor is shifting focus toward proof of work. They are highlighting specific past events and client case studies to build trust and win new business.