What Linktree changed

• Added detailed creator testimonials to the "Questions? Answered" section to highlight ease of use and cost savings.
• Included a specific recommendation to use 3-7 links for better conversion rates.
• Added text positioning the tool as a "mini-website" that replaces the need for platforms like WordPress.
• Clarified that monetization features are limited to specific countries with a link to a help article.
• Emphasized their status as the "original" link-in-bio tool to build trust and authority.

Linktree is using social proof and specific user stories to position itself as a complete website replacement. They are also providing data-backed advice on link counts to improve user success and retention.

• The "Press" link in the footer was replaced with a link to a new "Newsroom" page.

Linktree is moving away from a simple "Press" page to a dedicated "Newsroom." This suggests they want to control their own story and share more updates directly with the public and creators.

• The "Video 2" link was updated from a generic homepage URL to a direct MP4 video file showing how to customize a profile.

Linktree replaced a broken or placeholder link with a functional video file. This helps new users see exactly how the customization tool works before they sign up.