What Lingokids changed

• Added a new hero headline: "Ultimate kids entertainment."
• Added a new sub-headline: "The home of outstanding content without compromise."
• Updated social proof to highlight "200M downloads" and "4.7 by 1M families."
• Added a new section comparing the app to YouTube with the headline "Super YouTube alternative!"
• Added new content categories: "Game on" (games), "Tune in" (shows), and "Turn it up" (songs and podcasts).
• Added a "No ads. Ever." section to emphasize safety and lack of interruptions.
• Updated the navigation menu to include links for Research, Awards, and a Shop.

Lingokids is shifting its brand positioning from a pure "English learning" app to a broader "entertainment" platform. They are now highlighting 200 million downloads and positioning themselves as a "guilt-free" alternative to YouTube to attract parents worried about screen time.

• Removed the top navigation menu including links to "Our content," "About us," "News," and "Research."
• Removed the entire footer section containing contact info, help center, social media links, and legal pages.
• Removed several "Download free" and "Subscribe" buttons throughout the page.
• Removed multiple customer testimonial videos and text blocks.
• Removed the "Shop" link to their Amazon store.
• Removed the language switcher (English, Spanish, Portuguese).

The website has removed almost all navigation menus, footer links, and call-to-action buttons. This suggests a shift toward a "walled garden" or a simplified landing page that focuses purely on app downloads rather than web-based exploration.

• The "Start exploring" button link was changed.
• It used to link to the "lingokids-universe" page.
• It now links to the "our-content" page.

The company changed where they send users who want to see their content. They moved away from a "universe" themed page to a more direct "our content" page. This suggests they want to show parents exactly what is in the app faster.