What Lili changed

• Added BusinessBuild, a paid credit-building feature in partnership with Dun & Bradstreet for $30/month.
• Introduced a new navigation menu highlighting "Business Credit" and "Financial Tools" like invoicing and bill pay.
• Added lead generation forms for an "Accountants Directory" and "Lawyers Directory."
• Updated the homepage to focus on "real businesses" and "scaling" instead of just "building alone."
• Added a "Request Demo" option and a guided platform tour for prospective users.

Lili is moving beyond basic banking into credit building and professional services. They are now targeting larger businesses and accounting partners rather than just solo freelancers.

• Added a new "BusinessBuild" feature that reports payments to Dun & Bradstreet to help users build business credit.

• Introduced a pricing structure for BusinessBuild: a one-month free trial, then $18/month for three months, followed by $30/month.

• Expanded the navigation menu to include detailed sections for Business Credit (Line of Credit up to $250,000) and Financial Tools (Invoicing, Bill Pay, Bookkeeping).

• Added a comprehensive international dialing code list for new lead generation forms targeting accountants and lawyers.

• Updated the footer with a more robust list of product categories and legal disclosures regarding wire transfers and credit partners.

• Added BusinessBuild, a new $30/month add-on feature to help businesses build credit profiles.

• Introduced a detailed fee comparison table against traditional and other online banks.

• Added a "Request Demo" option and a guided platform tour for new users.

• Expanded international wire support to over 140 currencies (previously 130).

• Updated the homepage layout to focus on specific business types, including non-U.S. residents and accountants.

• Added a new FAQ section covering team access, international founders, and account requirements.

• Added "BusinessBuild," a new paid add-on ($30/month) that reports payments to Dun & Bradstreet to help users build business credit.

• Introduced a new navigation menu featuring specific sections for Business Credit (Line of Credit, SBA loans) and Financial Tools (Invoicing, Bill Pay).

• Added a "Request Demo" option and lead capture forms for accountants and lawyers.

• Updated the homepage to focus on "financial infrastructure" and growth rather than just "freelancer banking."

• Added a new video hero section and updated social proof, including a $2B+ deposit milestone.

Lili is moving beyond basic banking into credit building and lending. This helps them attract newer businesses that need to establish a credit history to get bigger loans later.

Lili is moving beyond basic banking into credit services. By offering a way to report payments to Dun & Bradstreet, they are targeting small business owners who need to build credit to get larger loans later.

Lili is moving beyond basic banking into credit building and lending. By partnering with Dun & Bradstreet, they are helping small businesses improve their credit scores, which makes their platform much harder for customers to leave.

• Added "BusinessBuild," a new $30/month add-on feature to help businesses build their credit profile with Dun & Bradstreet.

• Introduced a detailed fee comparison table highlighting $0 fees for ACH, incoming wires, and FX compared to traditional banks.

• Expanded international capabilities to support wire transfers in over 140 currencies.

• Added a "Request Demo" option and a guided platform tour for prospective users.

• Updated FDIC insurance messaging to emphasize $3M in coverage through a sweep network.

• Added specific support for non-U.S. citizens and international founders with U.S. businesses.

• Added "BusinessBuild," a new credit-building add-on that costs $18–$30 per month.

• Introduced a "Credit Building Program" in collaboration with Dun & Bradstreet to help users optimize their business credit profiles.

• Added a new navigation menu featuring "Business Credit" (Line of Credit, SBA loans) and "Financial Tools" (Invoicing, Bill Pay).

• Launched a "Lili Accountants Directory" and "Lili Lawyers Directory" to capture professional referrals.

• Replaced general customer testimonials with a lead generation form for guided platform tours and demos.

• Updated the footer with specific links for "Lili AI" and "Non U.S. Residents."

Lili is moving beyond basic banking into credit services. By offering a way to build business credit scores through Dun & Bradstreet, they are targeting growing companies that need future loans, not just a place to store cash.

Lili is moving beyond basic banking into credit services. By offering a paid program to report payments to Dun & Bradstreet, they are targeting small businesses that need to establish credit scores to qualify for larger loans later.