What Lifesum changed

• Updated the main headline to "Healthy eating. Simplified with AI."
• Introduced "Multimodal Tracking" features, including photo recognition for instant nutrition info and voice commands for hands-free logging.
• Added a "Customer Stories" section featuring testimonials about long-term weight loss and nutrition education.
• Updated the mission statement to emphasize being "enabled by technology."
• Added a "Trusted by 60+ million users" social proof milestone.
• Refreshed the "As seen in" media section.

Lifesum is shifting its core value proposition from manual data entry to AI-assisted automation. This reduces the friction of food logging, which is the biggest reason users quit nutrition apps.

• Added new language to the privacy disclosure stating that IP addresses may be used for ad measurement and personalization.
• Increased the number of "Statistics" cookies from 6 to 8, adding new Microsoft tracking pixels.
• Increased the number of "Marketing" cookies from 23 to 30, adding several Microsoft user ID and search behavior trackers.
• Updated the cookie declaration date to July 2026.

Lifesum is increasing its use of tracking tools, specifically adding more Microsoft advertising and analytics cookies. This suggests they are ramping up their marketing efforts or trying to better measure how people use their site to improve sales.

• The "Get started" link in the top navigation changed from an Adjust tracking URL to a Lifesum subdomain.
• The main "Get started with Lifesum" button in the hero section was updated to the same new internal link.

The product has moved its "Get started" buttons from a third-party tracking service to its own internal domain. This suggests a shift in how they manage their user onboarding and conversion data.