What Lernwerk changed

• The deadline for the "free first month" promotion was extended from September 30th to October 18th.
• The main headline was updated from "Start the school year cheaply" to "Start the school year with a free month."

The competitor is extending their "back to school" promotion. This suggests they are still looking to fill spots for their intensive courses and are using a free month as a primary hook to attract new students.

• Removed the section highlighting Lernwerk as the "Statista Testsieger" (Test Winner).
• Removed mentions of ranking first in "Learning Quality" and "Satisfaction & Recommendation."
• Removed a promotional block for "Integrative Learning Therapy."
• Removed a call-to-action for "MSA and BBR" exam preparation courses.
• Removed a direct link to book consultation appointments from the top section of the page.

The removal of a major third-party endorsement and "Test Winner" status may indicate the award has expired or the ranking has changed. This reduces their social proof compared to competitors who still hold active certifications.

• Added a "Back to School" promotion offering the first month free for "Basic-Flextarif" intensive courses.
• Added a new section highlighting "Integrative Lerntherapie" for students with ADHD, dyslexia, or dyscalculia.
• Added a specific call-out for MSA and BBR exam preparation crash courses.
• Added a direct call-to-action for booking consultation appointments via phone.

Lernwerk is using a high-value discount to attract new students at the start of the school year. They are also highlighting specialized services like learning therapy and exam prep to stand out from general tutoring.