What Leonardo.ai changed

• Added a new list of target user personas: Artists, Designers, Animators, Photographers, Marketers, and Developers.
• Updated the top navigation menu to include "Industry" and "Create" categories.
• Changed the hosting source for the "Manifesto" video file to a new CDN.
• Removed a specific prompt example featuring "popcorn bowls" from the homepage gallery.

The platform is now explicitly targeting specific professional roles like Marketers and Developers. This suggests a shift from a general creative tool to a specialized workflow solution for different industries.

• Removed a detailed case study featuring Springbok and their use of AI video models.
• Deleted specific performance claims regarding reduced time-to-market for motion assets.
• Removed navigation links for "Create," "Industry," "Business," and "Learn" from the top header.
• Simplified the top of the page to focus on "Start now" and "Developer API" buttons.

The removal of a prominent customer success story and specific metrics about reducing time-to-market suggests a shift in how the company chooses to prove its value to business users.

• Added a new top navigation menu with categories for "Industry," "Business," and "Learn."
• Added a "Tutorial" link to the header to improve user onboarding.
• Included a specific case study featuring Springbok to demonstrate how their video models reduce time-to-market.
• Added a list of target professional personas: Artists, Designers, Animators, Photographers, Marketers, and Developers.

The platform is shifting from a general creative tool to a professional business solution. By adding industry-specific navigation and social proof through case studies, they are targeting enterprise clients and professional workflows.