What LeadGen App changed

• Added direct links to the LeadGen App homepage on all major feature headings.
• Linked the "Multi-Step Forms" section.
• Linked the "Partial Leads" section.
• Linked the "Multiple Endings" section.
• Linked the "Embed Anywhere" section.
• Linked the "Testing & Insights" section.
• Linked the "Conditional Logic" section.

The competitor is making their main feature sections clickable. This helps users navigate back to their main site or sign-up pages more easily while reading about specific tools like multi-step forms.

• Removed the interactive FAQ section that addressed moving forms, feature details, lead limits, and competitive advantages.
• Updated the main headline formatting from a standard bold header to a Markdown H2 tag.
• Shortened the overall page length by removing several hundred characters of explanatory text.

The removal of the "What do you want to learn about?" section suggests a shift toward a cleaner page design or a move to handle common sales questions through other channels.

• Reordered the "What do you want to learn about?" section.
• Moved "How to Start" and form migration help to the first position.
• Moved "Why LeadGen App" and differentiation details further down the list.

The competitor is focusing on reducing friction for new users. By moving "How to Start" and form migration info to the top of their FAQ section, they are trying to make it easier for people to switch from other tools.