What LawRank changed

• Added a new "AI Optimization" service section focused on being cited by AI platforms and tracking mention rates.
• Updated company description to highlight that the team includes JD holders and has a decade of experience.
• Rebranded from a "law firm SEO agency" to a "law firm marketing agency."
• Replaced a Miami-based case study with a new Texas-based case study showing 614% growth in cases.
• Updated the "Google Ads" section to "Paid Advertising," adding mentions of programmatic advertising and call tracking.
• Changed the call-to-action from an "introductory call" to a "free consultation call."

LawRank is shifting its focus from traditional SEO to include AI-driven search results. They are also highlighting that their team includes actual lawyers (JD holders) to build trust and authority with potential clients.

• The phone number for introductory calls was updated from +18449234206 to +18449002192.

The company has changed its main point of contact for sales and introductory calls. This could indicate a change in their call tracking system or a shift in their internal sales operations.

• The phone number for introductory calls was updated from +18445820611 to +18449234206.

The company has changed its main point of contact for new sales inquiries. This could indicate a change in their call routing, a new tracking system, or a shift in their sales team structure.