What Later changed

• The "For enterprise brands" header now links to the influencer marketing services page.
• The "For creators" header now links to the creator-specific landing page.
• The "For social media managers" header now links to the social media tools page.
• The "Resources" header now links to the main resources hub.

Later is making it easier for different types of users to find their specific landing pages directly from the main menu. This helps with SEO and gets users to the right product information faster.

• Removed a promotional banner from the bottom of the page.
• The banner previously linked to a "Marketer's guide: win AI search with creators."
• The banner text specifically mentioned shaping what AI says about brands through creator campaigns.

Later is no longer using a prominent footer banner to push their "Creator AEO" (Answer Engine Optimization) guide. This suggests they may be shifting their lead generation focus away from AI search topics or that the campaign period for this specific resource has ended.

• Added a new link to a "Trust Center" in the company section of the footer.
• The link points to a dedicated subdomain for security and compliance information.

Later is prioritizing security and compliance transparency. This helps them win larger enterprise deals where IT and legal teams require proof of data safety before buying.