What Kustomer changed

• Removed three cookies related to Sequel webinar technology (sequelUserId, sequel-consent, and sequelSessionId).
• Added a Stripe "m" cookie used for fraud prevention and device formatting.
• Added a Cloudflare "__cflb" cookie for improved load balancing.
• Added a "__Secure-BUCKET" cookie for internal testing purposes.
• Updated the "Uncategorised" cookie section to include active tracking instead of a "No cookies to display" message.

Kustomer appears to have stopped using Sequel for their webinars or live events. They also added Stripe fraud prevention and Cloudflare load balancing cookies, which suggests updates to their backend security and payment infrastructure.

• The number of tracking partners mentioned in the privacy banner dropped from 1,738 to 8.
• The number of vendors seeking consent for data storage decreased from 847 to 7.
• The number of vendors relying on legitimate interest for advertising dropped from 790 to 7.
• A text fragment in the advertising profile section was slightly modified.

Kustomer significantly cut the number of data partners they share information with. This suggests a major shift toward stricter data privacy or a cleanup of their marketing technology stack.

• Added a new cookie called "kustomer_hero_variant" to track which version of the homepage a visitor sees.
• Moved the "kustomer_hero_variant" cookie from the "Uncategorised" list to the "Analytics" category.
• Increased the number of third-party tracking partners from 1,736 to 1,738.
• Updated the count of vendors seeking data consent from 844 to 847.
• Slightly edited the description for personalized advertising profiles.

Kustomer is actively testing different versions of its homepage messaging. This suggests they are trying to improve how they convert visitors or are experimenting with new ways to describe their product value.