What Kselight changed

• Replaced the general clinic description and mission statement with a massive price table.
• Added specific pricing for injectable brands including Profhilo, Juvederm, Novacutan, and Revi.
• Listed medical codes (e.g., A11.01.002.1) for all procedures, signaling a move toward more formal medical documentation.
• Removed detailed descriptions of equipment like the Cynosure Apogee+ laser from the main view.
• Updated navigation links to point directly to the price page instead of general service descriptions.

The competitor has shifted their homepage from a marketing-focused layout to a detailed price catalog. This provides full transparency on their service costs and specific injectable brands, making it easier for potential clients to compare prices directly with other clinics.

• The description for the Cynosure Apogee+ laser was slightly shortened, removing the end of the sentence about its technological features.
• The display format of the contact phone number was changed to include spaces between digits (+7-9 6 2-8 6 1-4 4-4 4).

The competitor is refining how they present their high-end laser equipment to potential clients. Even small text edits in product descriptions can affect search engine rankings or how professional the service appears to customers.

• Added a massive, structured price list covering hundreds of procedures including Biorevitalization, Mesotherapy, and Laser treatments.
• Included official medical codes (e.g., A11.01.002.1) for all services, signaling regulatory compliance and professional transparency.
• Removed the detailed biography and welcome message from the clinic director, Ksenia Klimenko.
• Removed long marketing descriptions for equipment like the Cynosure Apogee+ laser.
• Updated navigation links to direct users primarily to the pricing page rather than general service descriptions.

The clinic has replaced its general marketing descriptions and founder bio with a highly detailed, searchable price list. This move shifts the website from a "brand story" focus to a "utility and transparency" focus, making it easier for customers to compare costs for specific medical procedures.