What KPMG changed

• Added a new featured service called "AI assurance" focused on governance and controls.
• Updated the navigation menu to include specific categories like "Fintech," "US trade tariffs," and "Data and analytics."
• Added a featured section for the "Autumn Budget 2026" to provide expert analysis.
• Included new client success stories, such as a digital transformation project for the University of Hull.
• Updated the site region from "Global" to "United Kingdom."

KPMG is shifting its focus from general AI advice to specific "AI assurance" services. This suggests they are moving toward formal auditing and governance of AI systems, likely to meet new regulatory demands.

• Switched the site focus from "Global (EN)" to "United Kingdom (EN)."
• Added a detailed "Insights" menu featuring UK-specific topics like the "Autumn Budget 2026" and "US trade tariffs."
• Introduced a new "AI assurance" service under the Audit section.
• Added a "Client stories" section to the main navigation to showcase real-world results.
• Updated the footer and navigation to include UK-specific links for offices, legal information, and alumni.
• Integrated a new OneTrust privacy and cookie management center.

KPMG has shifted from a global landing page to a highly detailed UK-specific structure. This suggests a move toward localized marketing, featuring specific UK regional insights and new services like AI assurance.

• Added a new "AI assurance" service focused on governance and controls.
• Launched a dedicated "Autumn Budget 2026" insight hub for the UK market.
• Updated the main navigation to include "KPMG Products" as a distinct category.
• Added new client stories featuring the University of Hull and a multinational insurer.
• Shifted site localization from "Global (EN)" to "United Kingdom (EN)."
• Reorganized the "Insights" menu to include specific topics like "US trade tariffs" and "Fintech."

KPMG is shifting its focus from general global insights to specific, high-value services like AI governance and localized economic analysis. This suggests they are targeting businesses worried about new technology risks and upcoming government policy changes.