What KOYAH changed

• Removed the founder's story and "Inspired by My Dad" section from the main page.

• Removed the "Why KOYAH?" section detailing organic, freeze-dried, and whole-food benefits.

• Removed the customer testimonial section and live review feed.

• Removed direct product listings for best-sellers like Organic Broccoli Sprout and Wild Blueberry capsules.

• Added a "Collections" directory featuring links to Capsules, Non Bundles, Organic Fruit & Veggie Products, and Powders.

• Removed the "least processed supplements on earth" marketing headline.

• Added a new 5-star review from "Lehnhart" dated 10/22/2026.

• Removed an older anonymous review from 08/09/2026.

• Updated the carbon-neutral shipping counter from 87 million to 88 million deliveries.

• Increased the total shipping emissions removed from 6613kg to 6657kg.

• Updated the equivalent distance driven from 249 million to 250 million kilometers.

The website has moved from a storytelling and product-focused homepage to a simplified list of categories. This suggests a shift toward a more functional, navigation-first shopping experience or a temporary site restructuring.

The brand is keeping its social proof fresh by adding new reviews and updating its environmental impact numbers. This shows the business is active and growing.

• Removed the "Our Story" section about the founder's father.

• Removed the "Why KOYAH?" section explaining organic and freeze-dried benefits.

• Removed the entire customer review section featuring 1,133 reviews.

• Removed direct product listings for best-sellers like Blueberry and Beet capsules.

• Added a new "Collections" layout featuring links to Capsules, Powders, and Non-Bundles.

• Removed the brand manifesto and "least processed supplements" headline.

• Added four new customer reviews from October 2026 highlighting product effectiveness and taste.

• Removed four older reviews from July and August 2026.

• Updated the total review count from 1,131 to 1,133.

• Updated carbon-neutral shipping stats, showing an increase in total emissions removed.

• Moved the "Judge.me" review badge to a different position in the footer area.

The website removed its detailed brand story, product features, and customer reviews from the main page. It now uses a simple list of product categories, which may change how new customers learn about the brand's quality.

The brand is actively rotating social proof to highlight product efficacy and taste. New reviews specifically mention how the products compare to other brands and their physical effects, which helps build trust with new shoppers.

• Removed the brand story about the founder's father and the "least processed supplements" mission statement.

• Removed the featured product carousels for "Best Seller" capsules and powders.

• Removed the "Let customers speak for us" section containing 1,100+ reviews.

• Removed the "Why KOYAH?" educational section explaining organic and freeze-dried benefits.

• Added a new "Collections" grid featuring Capsules, Non Bundles, Organic Fruit & Veggie Products, and Powders.

• Updated total carbon-neutral orders from 86 million to 87 million.

• Increased the equivalent distance driven by gasoline cars from 247 million to 249 million kilometers.

• Updated the total shipping emissions removed from 6,456kg to 6,525kg.

• Adjusted "Add" button visibility on specific product listings like Organic Beet Capsules and Organic Kale Powder.

The site has moved from a storytelling and product-focused homepage to a simplified list of product categories. This removes the brand's origin story and customer reviews from the main entry point, focusing purely on navigation.

The brand uses real-time environmental impact data to build trust with eco-conscious shoppers. Small updates to these numbers show the brand is active and growing its community of sustainable buyers.