What Kontist changed

• Updated the purpose of several Google and YouTube cookies to focus more on individual user needs and activity tracking.
• Added "Convert Insights" tracking to better analyze user requirements and behavior.
• Changed how consent is shared across domains by updating the "Cookie Information" service settings.
• Reorganized the technical providers for several security and functional cookies, including OpenAI and Cloudflare fragments.
• Adjusted the expiration times for various tracking scripts to keep data for different lengths of time.

The company is refining how it tracks users and shares data across its domains. This suggests they are optimizing their marketing funnel and improving how they measure user behavior across their different subdomains and apps.

• Added Typeform tracking to the statistics section to monitor how users interact with forms.
• Updated TikTok and LinkedIn marketing pixels to improve how they target ads to visitors.
• Reorganized several technical cookies, including those from Cloudflare and Cookie Information.
• Changed some service labels, such as moving "Youtube, Google" items under the "Google Marketing Platform" name.
• Added a new "test_cookie" for the Google Marketing Platform.

The company is refining how they track users and run ads. They added new tracking tools like Typeform analytics and adjusted their marketing pixels for TikTok and LinkedIn. This suggests they are testing new ways to find and convert customers.

• Added new tracking services for Microsoft Clarity and Bing to better see how users act on the site.
• Updated YouTube and Google video tracking to show more targeted ads to visitors.
• Changed how consent is shared across different parts of their website using new cookie names.
• Replaced several marketing tracking tags, including updates to TikTok and LinkedIn identifiers.
• Adjusted the expiration times for technical cookies used by Cloudflare and Typeform.

Kontist is refining how they track users and manage data privacy. These changes suggest they are optimizing their marketing funnel and ensuring they follow strict data rules for their fintech customers.