What KOHLER changed

• Added a shopping cart icon and link to the main navigation.
• Added a direct "Order Status" link to the account menu.
• Updated the Claude™ bathroom collection buttons with specific product page links instead of the generic homepage.
• Updated the "View All Stores" link to a specific store locator page.
• Shortened the "Bestsellers" section text on the homepage.

Kohler is making it easier for customers to buy and track orders directly from the homepage. This suggests a push to increase direct-to-consumer sales and reduce friction in the shopping journey.

• Added direct links for Bathroom Sink Faucet Parts, Kitchen Sink Faucet Parts, Toilet Parts, and Bathtub & Shower Parts.
• Added a new "Find your product with a photo" tool to help identify old fixtures.
• Reorganized the "Parts & Support" menu into two clear sections: Service Parts and Support.
• Moved "Kohler WasteLAB" under the Sustainability section.
• Added "Artist Editions" to the Inspiration menu.
• Updated the "View All Stores" link to point to the main homepage.

Kohler is making it much easier for customers to find and buy repair parts for specific products like toilets and faucets. This helps keep customers in their ecosystem instead of them buying generic parts from hardware stores.

• Added a direct link to the shopping cart in the header.
• Added "Order Status" to the account menu for easier tracking.
• Updated the "View All Stores" link to point to a specific browse-all-stores page instead of the homepage.
• Modified the footer links for product warranty and registration.

These updates make it easier for customers to buy products directly and track their purchases. It shows a stronger focus on direct-to-consumer sales and post-purchase support.