What Kixie changed

• Removed general blog links about SDR dialing quality and call connection delays.
• Added new blog links specifically targeting competitors: "OpenPhone Alternatives for Outbound Sales Teams" and "JustCall Alternatives for Teams Pricing a Sales Dialer."

Kixie is shifting its homepage content from general sales advice to aggressive competitor targeting. By highlighting "alternatives" to OpenPhone and JustCall, they are trying to capture customers who are unhappy with those specific tools or looking for better pricing.

• Replaced a blog post about AI voice calling consent records with a post about SDR dialing quality versus quantity.
• Replaced a blog post about call recording retention laws with a post about outbound call connection delays and the "two-second rule."

Kixie is shifting its homepage focus from compliance and AI consent toward tactical sales performance topics like dialing math and call connection speeds. This suggests they are targeting Sales Development Rep (SDR) efficiency as a primary value driver.

• Removed blog links about n8n/GoHighLevel automation and CRM selection.
• Added a new blog post about AI voice calling for reactivation and consent records.
• Added a new blog post regarding sales call recording retention laws.

Kixie is shifting its content strategy away from technical CRM integrations toward high-stakes topics like AI calling consent and legal data retention. This suggests they are targeting larger enterprises concerned with regulatory risks.