What Kite changed

• Added a full feature list including 3D animations, auto-zoom, and cursor smoothing.
• Introduced a tiered pricing model: Free, Pro ($40/mo), and Team ($55/mo per seat).
• Launched a "Kite AI Agent" waitlist for automated video polishing.
• Added a direct comparison page targeting their main competitor, Screen Studio.
• Included a library of AI voiceovers and background music.
• Added a Brand Kit feature for saving custom fonts and logos.

Kite has moved from a simple landing page to a full product site. They are positioning themselves as a high-end alternative to Screen Studio by adding AI voiceovers, 3D device mockups, and a team collaboration plan.

• Removed the entire homepage including product features for the screen recorder.
• Removed all pricing tiers (Free, Pro, Team, and Enterprise).
• Removed the "AI Demo Video Agent" waitlist and feature details.
• Removed all customer testimonials and Y Combinator social proof.
• Removed the FAQ section and comparison pages.
• Removed all download links for the Mac and Windows apps.

The website has been stripped of all marketing, pricing, and product information, leaving only a privacy notice. This usually indicates the product is shutting down, being acquired, or undergoing a total pivot.

• The call-to-action for the Enterprise plan changed from "Get in touch" to "Book a demo."

Kite is shifting its sales strategy for big companies. Instead of a simple contact link, they now want to get potential high-value customers into a live meeting. This suggests they are focusing more on active sales for their Enterprise tier.