What Kit changed

• Removed a large section that listed 16 specific features like "Email marketing," "Visual Automations," and "Commerce."
• Removed four embedded video demonstrations of the product.
• Removed a detailed list of app integrations including Shopify, Canva, and Circle.
• Added a new call-to-action section at the bottom titled "See what your list is really worth."
• Updated the "Thousands of authors" section with slightly different text formatting.

The page is now much shorter and focuses more on big-name creator testimonials rather than showing specific tool features or video walkthroughs.

• Updated the social proof section to include "writers" alongside authors and bloggers.

• The text now reads "Thousands of authors writers bloggers writers" instead of "Thousands of authors bloggers bloggers."

• Minor text fragment "026" added to the end of the page.

• Changed the description of their user base from "authors writers bloggers writers" to "authors bloggers bloggers."

• Updated the "Jump to features" link destination from a specific index section to the main homepage URL.

• Corrected a typo in the footer text from "t © 2026" to a more complete sentence fragment.

The platform is broadening its focus beyond traditional bloggers and authors to capture the wider "writer" market, likely targeting the growing newsletter and independent journalist space.

The platform is refining how it describes its core audience and ensuring users can easily find feature lists from the homepage.

• Updated the headline text in the social proof section to include "writers" alongside authors and bloggers.
• The text now reads "Thousands of authors writers bloggers writers" instead of "Thousands of authors bloggers bloggers."
• Added "026" to the end of the page content.

The platform is broadening its target market beyond traditional bloggers and authors to capture the growing "writer" and newsletter creator segment.